Storytelling in business is often regarded as a buzzword, but it’s far from it. Storytelling in business is just like storytelling in film, theatre, literature, and communication — it’s an integral part of our lives. Stories have meaning beside simple entertainment value. Stories connect people with other people, businesses, brands, products, and their dreams. And businesses cannot succeed without this connection.
From pitching to product development to marketing to culture and talent, storytelling takes place everywhere. To pitch an idea you need to tell a story of the problem you’re solving. To develop a product you need more than a solution to a problem, but to create a world where this product exists. Few are converted by simple facts and figures. To create a successful marketing campaign and branding you need a cohesive story of the brand with a company vision that spans all channels and campaigns. To attract and keep the best talent, and to manage those employees to success, you need to create a culture to motivate them and make sure everyone is on the same page. And what is the answer to it all? Storytelling.
After taking this Workshop, you'll know just what to do when you notice listeners losing interest or sense that you're veering off track. You'll identify and explore the most affecting and fascinating moments you've lived through. You'll learn how to maintain suspense and build an emotionally resonant arc. And you'll be empowered from sharing your experience thoughtfully and with heart.
T. Rowe Price
Senior Administrative Manager
Jamie Nash received her Bachelor’s degree from McDaniel College and is currently pursuing her MBA at the University of Baltimore. She works at T. Rowe Price as the Senior Administrative Manager for the Equity division. She previously worked for PSA Insurance & Financial Services for over 10 years. She managed the marketing department and was the Operations Manager for PSA where she created…
Jamie Nash received her Bachelor’s degree from McDaniel College and is currently pursuing her MBA at the University of Baltimore. She works at T. Rowe Price as the Senior Administrative Manager for the Equity division. She previously worked for PSA Insurance & Financial Services for over 10 years. She managed the marketing department and was the Operations Manager for PSA where she created and led an internship program, supervised the Business Center team, pioneered the community engagement strategy and spearhead CRM and technology. She is a member of the National Society of Leadership and Success, Sigma Nu Tau, and Beta Gamma Sigma. She serves on the Resource Development Committee and Board of Directors for Meals on Wheels as well as the Innovation Committee and Advisory Board and for Business Volunteers Maryland. She runs LimeLight Field Hockey Showcases and helped develop the National Field Hockey League. She was an instructor at Loyola University Maryland Sellinger School of Business and Management for the Advanced Leadership Development Program.