Storytelling in business is often regarded as a buzzword, but it’s far from it. Storytelling in business is just like storytelling in film, theatre, literature, and communication — it’s an integral part of our lives. Stories have meaning beside simple entertainment value. Stories connect people with other people, businesses, brands, products, and their dreams. And businesses cannot succeed without this connection.

From pitching to product development to marketing to culture and talent, storytelling takes place everywhere. To pitch an idea you need to tell a story of the problem you’re solving. To develop a product you need more than a solution to a problem, but to create a world where this product exists. Few are converted by simple facts and figures. To create a successful marketing campaign and branding you need a cohesive story of the brand with a company vision that spans all channels and campaigns. To attract and keep the best talent, and to manage those employees to success, you need to create a culture to motivate them and make sure everyone is on the same page. And what is the answer to it all? Storytelling.

After taking this Workshop, you'll know just what to do when you notice listeners losing interest or sense that you're veering off track. You'll identify and explore the most affecting and fascinating moments you've lived through. You'll learn how to maintain suspense and build an emotionally resonant arc. And you'll be empowered from sharing your experience thoughtfully and with heart.