Join us at the next Chicago Salesforce User Group Meeting. We have a special guest speaker, Chris Zullo, who will help demystify the Marketing Cloud! He'll also provide some great tips to apply to any marketing program, regardless of the technology platform.
Our meeting sponsor is COVEO who is leading provider of intelligent and predictive search technologies, with integrated plug-ins for Salesforce.com.
How to use Intelligent Search to become more Relevant!
Break
Refreshments provided by our meeting sponsor, COVEO
Chris Zullo, Marketing Cloud
For some, the Marketing Cloud is like a creature in the book 'Fantastic Beasts and Where to Find Them', you've heard of it, but not quite sure what it is or why it's useful. In this session, you learn about key concepts to consider in your marketing strategy as well as a live demo on how to build and send emails using the Salesforce Marketing Cloud using out of the box features. Additionally, you'll walk away with tips and tricks that are applicable in any marketing program, regardless of the technology you use to deliver communications because it's not good enough just to know how, it's important to know why.The Marketing Cloud is more than simply marketing. It's about engagement and communication, which apply to all organizations. Regardless of whether you're a commercial or nonprofit organization, you can use marketing technology to build and maintain relationships.
Kelly Walker, Lightning
Kelly will present some of the Lightning features from the Summer Release!
9:30 PM
Group Therapy & Networking
Dper dive into the Marketing Cloud or Lightning, plus breakout groups for Admin, and networking.
