As an Account Executive at Validity, I consult with C-Suites, Sales Leaders, Marketing Teams, and CRM Administrators to solve one simple problem: a lack of trust in the quality and value of their customer data.

Our team at Validity has worked to establish and enable holistic data management and data validation strategies in not-for-profit, mid-market, and enterprise organizations around the world with the objective of increasing productivity, driving campaign success, and promoting executive confidence in the data being leveraged to make mission-critical business decisions.

Validity Connect is a unique, industry-leading platform of software technologies and cloud services designed to address a range of business needs including:

• Merging of databases and migration of CRM data cross-platform.

• Identification & prevention of invalid contact information collection.

• Loading & validation of external data sets with intelligent record matching.

• Elimination & prevention of duplicate and/or unstandardized CRM records.

• Promotion of CRM end-user adoption by restoring confidence in data accuracy.

• Reduction in time spent manually loading, cleaning, maintaining, and verifying CRM data.

• Improvement of campaign and event ROI with real-time email address verification.

• Generation of new business opportunities with routine email status tracking.

With Validity Connect, our clients see an increase in efficiency and revenue creation with less selling and service time wasted on poor data, more successful email campaigns with optimized marketing spend, and increased executive confidence in the accuracy of database reports.