Some of the best sales leaders started their careers before CRMs or, sadly, think of CRM as a glorified rolodex instead of a true source of intelligence for how to secure new sales with new companies and ensure high renewals among existing clients. We’ll review concepts, best practices and reports that line of us on behind the scenes—namely System Administrators—can bring to the table so sales management can not only begin to see what Salesforce is possible of doing for them, but also begin to help you position yourself as more than valued resource and extension of sales operations.