Artificial Intelligence is transforming B2B Marketing at every level. Join Brad Walker, Pardot Einstein product manager, to learn what Behavior Scoring is all about! We will take a deep dive into this feature and how it can improve your marketing efficiency, accuracy, and measurement.  

Here is what to expect from this discussion: 

1. What is Einstein Behavior Score?
2. How does it work? 
3. How is Einstein Behavior Score Different to Prospect Score?
   
4. B2B Marketing Analytics Einstein Behavior Score Reports
5. We'll also break down the insight and what they mean as well as how to use them