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Meet Einstein Behavior Score

Check out what happened

About this event

Artificial Intelligence is transforming B2B Marketing at every level. Join Brad Walker, Pardot Einstein product manager, to learn what Behavior Scoring is all about! We will take a deep dive into this feature and how it can improve your marketing efficiency, accuracy, and measurement.  

Here is what to expect from this discussion: 

  1. What is Einstein Behavior Score?
  2. How does it work? 
  3. How is Einstein Behavior Score Different to Prospect Score?
  4. B2B Marketing Analytics Einstein Behavior Score Reports
  5. We'll also break down the insight and what they mean as well as how to use them


Group Leaders

  • Tina Katic-Michalos

    Tina Katic-Michalos

    Bright Horizons

    Community Group Leader

  • Christina Anderson

    Christina Anderson


    Community Group Leader

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