Meet Einstein Behavior Score

Aug 13, 2020, 5:00 – 6:30 PM (UTC)

Salesforce Marketer Group, Boston, United States

Artificial Intelligence is transforming B2B Marketing at every level. Join Brad Walker, Pardot Einstein product manager, to learn what Behavior Scoring is all about! We will take a deep dive into this feature and how it can improve your marketing efficiency, accuracy, and measurement.

About this event

Artificial Intelligence is transforming B2B Marketing at every level. Join Brad Walker, Pardot Einstein product manager, to learn what Behavior Scoring is all about! We will take a deep dive into this feature and how it can improve your marketing efficiency, accuracy, and measurement.  


Here is what to expect from this discussion: 

  1. What is Einstein Behavior Score?
  2. How does it work? 
  3. How is Einstein Behavior Score Different to Prospect Score?
  4. B2B Marketing Analytics Einstein Behavior Score Reports
  5. We'll also break down the insight and what they mean as well as how to use them

Speakers

  • Brad Walker

    Salesforce

    Product Manager

  • Tina Katic-Michalos

    Sika Corp

    Lead Generation Manager

Group Leaders

  • Tim Ziter

    Cervello

    Community Group Leader

  • Matt Brulet

    Boston Scientific

    Community Group Leader

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