Get Hands-on with B2B Marketing Analytics

Mar 5, 2020, 3:00 – 6:00 PM

VIRTUAL: Get hands-on with B2B Analytics! This session is aimed at giving you the knowledge and tools you need to leverage this powerful analytics feature within Salesforce/Pardot. We’ll start with a brief overview of the tool, go over benefits, explore features and how to get started! Bring your laptops and notepads because this session is going to help you leverage your data using B2B Analytics!

About this event

MARCH UPDATE: 

THIS IS NOW A VIRTUAL EVENT due to all in-person events that have been canceled by Salesforce. 

Please attend via this link: https://zoom.us/j/554589065


Easily measure and report on marketing's impact on the business with B2B Marketing Analytics. This tool comes with every Pardot Plus and Advanced package, so if you have not turned this tool on yet, you are in luck! Casey Chesire, founder and visionary of Cheshire Impact, is going to walk us through how to get started and set up to leverage our marketing and sales data.


If you already this tool available and have not turned it on, you are missing on valuable insight into your campaign ROI and impact on sales. Don’t miss this opportunity to learn from a Marketing Automaton expert on how to get started and what the benefits of this powerful analytics tool are! Plus, Casey will cover what you need to know to fully take advantage of the available features. 


B2B Analytics comes with some neat out of the box dashboards and can be customized to your business needs. To get started we also need to understand how this tool works and what’s the optimal setup for campaigns to leverage the data! Bring your laptops and notepads because this session is going to help you leverage your data using B2B Analytics!


If you do not have Pardot plus or advanced, then this is the session you need to be in to understand the impact and power behind this analytics tool in order to be able to make a decision on its worth to upgrade or add-on. 


We’ll spend some time exploring what it is and how it can help you explore your data, get insights into your marketing performance, and quickly take data-driven actions. Plus, now is the time to set up your Pardot instance to be ready to go when this feature becomes available. 



Resources: 

https://www.pardot.com/solutions/b2b-marketing-analytics/

https://www.cheshireimpact.com/what-is-salesforce-b2bma-and-how-to-use-it-effectively/

https://www.pardot.com/training/b2b-marketing-analytics-admin-setup/


Speaker

  • Casey Cheshire

    Cheshire Impact

    Chief Awesome Officer

When

When

Thursday, March 5, 2020
3:00 PM – 6:00 PM UTC

Group Leader

  • Tina Katic-Michalos

    TaskUs

    Community Group Leader

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