Modern Marketing: How Marketing Automation combines with the Salesforce Platform to drive sales leads - September 22, 2016
About this event
Want to learn how to deploy modern marketing technology in your business to accelerate lead nurture and drive growth? Then this event is aimed at you. We have subject matter experts who will bring to life how modern marketers are creating inbound leads and customer retention strategies using marketing automation technology coupled with Salesforce CRM. You will also benefit from the chance to meet and chat with other professionals who have a similar interest in the Salesforce platform and Marketing Automation over drinks.
Leanne is a Certified Salesforce Instructor and works with Salesforce University developing and delivering bespoke training materials to end users. Train the Trainer style training is becoming more and more popular and in this presentation Leanne will share her first-hand experience, including; considerations when using this approach and best practices, learning what to do and what not to do!
Harvey Steed & David Sloly
Accelerating Lead Nurture with Marketing Automation Co-founders, David Sloly and Harvey Steed will demonstrate how modern marketers accelerate and drive growth with a progressive approach to content creation and marketing automation technology.In this talk you will learn;• How customers engage and why inbound lead nurture is the future for modern marketing• What’s required to create and build a powerful inbound lead nurture strategy• How to make content that truly resonates with your audiences• Getting started with marketing automation. .