With all the email that Marketing teams send, you have to wonder: Is any of it getting through? Or is it all going to the junk/spam folders? (or is it blocked entirely?) Join us to talk about email deliverability and "Inbox Rate." How to know if you have a problem, how to troubleshoot, and tips on what to do about it.
Learn about some industry benchmarks, some new tools to help you measure deliverability, and tactics to improve your email sending to improve your inbox rate..
PardotPro
Pardot Pro
Lara is the co-leader of the Austin TX B2B Marketers Group (Austin Pardot User Group). She is a Salesforce MVP for her contributions to the community, and is Pardot Specialist and Pardot Consultant certified. She has given several talks about Pardot and Salesforce in User Groups and Dreamin' events (Texas Dreamin, Midwest Dreamin, and NorCal Dreamin).
She loves talking with people about …