Fonterra, Farmers and Farm Source . . . together as one

Sep 13, 2017, 11:45 PM – Sep 14, 2017, 1:00 AM

About this event

 Join the Salesforce Auckland Community to discover how the Farm Source team at Fonterra has leveraged the Salesforce platform to better support farmers and their farming businesses and deliver to the 'together as one' principle behind the co-operative.


The Farm Source programme has provided a range of tools, services and digital technology to better support the farmers on the ground. Farmer Central, the CRM, is core to managing the relationship with the 10,500 farms and the people who own and work on them. It is a vital tool to the operational teams that provide 24/7 service coordinating everything from tanker pickups, ensuring milk quality, to monitoring sustainability.


The digital programme has leveraged many aspects of the Salesforce Platform including Marketing Cloud, Customer Communities, Sales Cloud and Service Cloud. 


This a remarkable Customer Story that has had a fundamental impact on our Kiwi farmers


Lunch will be provided so please RSVP for numbers

Parking is available near the Fish Market and surrounding areas



September 13 – 14, 2017
11:45 PM – 1:00 AM UTC


Lunch & Social TimeLunch will be provided from 11:45am 12:00 PM - 12:55 PMFarm Source SpeakersPiero Liguori - Digital Channel ManagerJade Becroft - Product Owner, Farmer Central

Group Leaders

  • Joanne Moore

    Auckland Trailblazer Community Group Leader

    Solutions Analyst

  • Stephen Brown


    Community Group Leader

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