Why this session?

We had such a great time during our last Arts & Culture User Group session—and the feedback we received around data challenges and 2025 goals really stood out. From duplicates to fragmented systems to data ownership, it’s clear that many of us are navigating similar hurdles.

So we decided to launch our very first pop-up session—and we’re thrilled to welcome Eric Petrusic, Founding Partner & CTO of BlueGator, as our guest speaker. Eric will walk us through real-world data hygiene strategies and deduplication tools that arts and culture orgs can actually put to use.

Keeping your Salesforce data clean isn’t just nice—it’s essential. Especially in the arts and culture world, where data pours in from ticketing systems, donation platforms, email sign-ups, and more.

Join us for a practical session led by Eric Petrusic (Founding Partner & CTO, BlueGator) focused on data hygiene strategies tailored to the unique challenges our organizations face. From native Duplicate Rules to third-party tools like Cloudingo, Duplicate Check, and DataGroomr, we’ll break down what works, where the gaps are, and how to make data cleanup part of your ongoing culture—not just a one-time fix.

You’ll walk away with:

An overview of deduplication tiers: platform-native, batch, real-time, and Data Cloud

Best practices for maintaining clean, trustworthy data

Real-world tools and use cases from arts and culture organizations

Interactive polls and space to share your data challenges with peers

Perfect whether you're hands-on in Salesforce or shaping your organization's data strategy!