Marketing tools for nonprofits but which one? - Navigating tools and experiences

Mar 2, 2020, 4:00 – 6:30 PM

Marketing Cloud is an enterprise suite of marketing automation tools and it sounds cool but what about Pardot? When should you choose one over another? Oh wait, but there are easy-to-start email marketing tools like MailChiimp or Vertical Response. Is it a good idea to start with it, or keep using it? In one meeting we aim to have an overview of these three choices that nonprofits often consider.

About this event

Navigate marketing tools and experiences in the Nonprofit User Group meeting in March. 

Marketing Cloud is an enterprise suite of marketing automation tool and it sounds cool but what about Pardot? When should you choose one over another? Oh wait, but there are easy-to-start email marketing tools like MailChimp, ActiveCampaign or Vertical Response. Is it a good idea to start with it, or keep using it? Or when should you consider other tools? 

Crawford Roark walks us through both Marketing Cloud and Pardot with business requirements and implication in mind for different marketing vision you may have. Learn about the differences and think about the use cases together. 

John Visser shares his story about how his personal and Salesforce journey have been, which we are sure that empowers and inspires you.  


Door opens 16:30

Content start 17:00

Content ends 19:30

Venue closes 20:00


Food and drinks are served for free, and this time we are going something new (no sushi or pizza)! Vegetarian options will be available. 

Registration is open till 9:00 Friday 28th February due to venue's security registration reasons. 

Speakers

  • Crawford Roarke

    Newcraft

    Salesforce Team Lead - Marketing automation consultant

  • John Visser

    AdminAid

    Salesforce Admin

When

When

Monday, March 2, 2020
4:00 PM – 6:30 PM UTC

Agenda

4:00 PMContent start
6:30 PMContent end
7:00 PMVenue closes

Group Leaders

  • Ayako Sawada

    UNHCR

    Global Salesforce Manager

  • Sjoerd Woltjer

    Digiphi

    Leader

  • Tesora Veliscek

    Leader

  • Zoran Subotic

    Digiphi B.V.

    Community Group Leader

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