Springfield User Group Meet-Up - Project Collab & Social 🌸

Implementing Our First Email Campaign and Automation

Discussion Topic: Implementing Our First Email Campaign and Automation!

We're excited to start our journey into email marketing and automation with Salesforce (Account Engagement Marketing Cloud), and we want to harness the collective knowledge and experience of our community members.

Here are a few questions:

• For those who have experience, what essential elements should be included in our email…

Quality Control in Marketing Cloud Development

Marketing Cloud poses unique challenges when it comes to separating development work from production due to its lack of traditional test servers or sandboxes. Have you faced these challenges? How have you managed quality control without these tools?

I also recently came across an alert while sending test emails that said, "test sends count towards our message credits" (which I wasn't aware we had…