Get Into the Inbox with Better Email Deliverability Practices

Apr 7, 2020, 8:00 – 10:30 PM

How many of your customer emails reach the inbox after you hit "send"? It's less than you think. Join Sloan Simmons from 250ok (the experts in all things email) and Matt Wash from Horizontal to discuss all aspects of email deliverability. Also, hear UnitedHealth Group’s Talent Management team explain how they improved their inbox placement for an international audience of subscribers.

About this event

Getting to the inbox is hard these days, and new changes in email server technology can create havoc on marketers' email campaigns. You could have email deliverability issues and you don’t even realize it.

Twin Cities B2C and B2B User Groups are coming together with this VIRTUAL meeting to feature how you can better manage your email deliverability. Don't miss this super-star list of guest speakers, including Sloan Simmons from 250ok (the experts in all things email) and our very own local, Matt Wash from Horizontal.

Sloan has more than 10 years of experience in the email industry and is the Expert Solutions Manager from 250ok, a national leader in email placement, analysis, and monitoring. Matt is the Twin Cities email deliverability expert from Horizontal, a Minneapolis, Gold Salesforce Partner.

Also, hear Zoé Leschak from UnitedHealth Group’s Talent Management team share her story about how they improved their inbox placement for an international audience of subscribers.

Speakers

  • Matt Wash

    Horizontal

    Team Lead, Marketing Cloud

  • Sloan Simmons

    250ok

    Email Deliverability Consultant

  • Zoe Leschak

    UnitedHealth Group

    Senior Digital Experience Strategist

Agenda

Email Deliverability 101
Signs of Email Delivery Problems & Methods to Improve
Recap with 10 Email Deliverability Do's and Don'ts
Zoé Leschak from United Health Group Roundtable Discussion and General Questions
Networking

Group Leader

  • Jennifer Kazin

    Leader

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