Welcome to the DF25 Roadshow: Community Speaker Series!

We’re thrilled to bring inspiring sessions from the Community Cove at Dreamforce directly to you!

Explore the agenda below to find Community-led sessions filled with practical tips, technical insights, and real-world applications.

You’re welcome to leave and rejoin the event as needed to attend the session topics that interest you most.

Day 3 Agenda

Session 1: 9:00am EST | 6:00am PST

5 Lessons Learned from Next-Gen Marketing Cloud Projects - Ali Saeed & Ekaterina Obolenskaya

• Explore five key takeaways from Marketing Cloud Advanced implementation projects — so you can avoid pitfalls and fast-track success.

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Session 2: 10:00am EST | 7:00am PST

Optimize Your Ads with Marketing Intelligence and Agentforce 360 - Ali Saeed & Patricia Ignacio

• Learn how to unify marketing data, automate insights, and optimize cross-channel campaigns in real time using Salesforce Marketing Intelligence and Agentforce.

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Session 3: 10:40am EST | 7:40am PST

How Did We Get Here? A Nonprofit’s Journey in Salesforce - Paola Cedeno

• Learn how one solo admin, thrown into the trenches of Salesforce without a clue, now thrives. This session offers tips, tricks, and inspiration to help beginners navigate and excel in their journey.

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Session 4: 11:20am EST | 8:20am PST

Design Lightning Apps That Are Fast and Responsive - Phil Bergner

• Make your Lightning apps shine. Learn to combine smart Apex techniques, caching strategies, and UX patterns to deliver responsive, high-performing experiences your users will love.

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Session 5: 12:00pm EST | 9:00am PST

Optimize Your Slack Workspace for AI and Agentforce - Byron Czopek

• Want to get the best possible answers from Slack AI and Agentforce in your Slack workspace? Learn how to find, migrate and optimize your Slack data to give you better generative insights.

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BREAK

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Session 6: 3:00pm EST | 12:00pm PST

Breaking Barriers: Women Leading Bold MarTech Careers - Claudia Hoops & Tammy Begley

• Hear from two women in martech who share inspiring stories of breaking barriers and owning their careers. Gain practical tips and motivation to lead with clarity, confidence, and heart.

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Session 7: 4:00pm EST | 1:00pm PST

Secure AI at Scale: Multi-Agent Design in Action - Inderdeep Singh & Daniel Shereck

• Discover how to use Salesforce Agentforce, industry clouds, and A2A architecture to design secure, compliant multi-agent AI workflows in regulated industries.