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Marketing Cloud For Salesforce Core CRM Beginners to Experts

Dec 4, 2019, 6:30 – 9:00 AM

Salesforce Marketer Group (Marketing Cloud), Sydney, Australia

Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.

About this event

Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.

This session will answer the follow questions:

  • Which specific requirements would make me recommend Pardot over Marketing cloud to a customer? What are the key differences?
  • During the data design phase, what should I take into consideration when scoping for Marketing Cloud to come into play? Can I have multiple email fields? What should the object structure look like? What are the best practices on storing preferences? How are unsubscribes stored?
  • How are deployments released into Marketing Cloud vs CRM? Is it true that Marketing Cloud does not have sandboxes?
  • How is data triggered real time from CRM into Marketing Cloud?

Plus enjoy a presentation from a guest speaker, as well as networking & drinks!

When

When

Wednesday, December 4, 2019
6:30 AM – 9:00 AM UTC

Where

Where

DXC System Partners
135 King Street, Level 20
Sydney, 2000

Agenda

Welcome & Networking
Into & Key Differences between Pardot and Marketing Cloud
Tips and Tricks for integration of Marketing cloud with Salesforce CRM
Release Management and governance of MC versus core CRM
Demo Marketing Cloud journeys integrated with CRM
Networking & Drinks

Group Leaders

  • Austin Kirby

    Media.Monks

    Community Group Leader

  • Arthur Backouche

    Skie Solutions

    Community Group Leader

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