This session will be an interactive group discussion focused on leveraging profile and preference centers to maximize customer engagement. Come discuss what has worked for you, or ask for advice from other group members on what you should be doing differently.  We will focus on best practices around what to ask, how to optimize the information subscribers provide, and what to do with subscribers who choose to unsubscribe.  This is a safe space!  What happens in the circle stays in the circle.

Needing some new Salesforce swag?  Bring an example to show of a profile/preference center you love.  I'll also give out a "Most/Best Participation Award" at the end.  :)

We'll have a light breakfast, coffee, and juice available.  This will be an informal small-group roundtable.

• As always, our events are industry agnostic. B2C, B2B, Non-Profits, and Higher Ed are welcome and encouraged to attend.
• Parking is free and plentiful a short walk away at IKEA.