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Ignite your Acquisition Marketing this New Year!

Check out what happened

About this event

Based on feedback we received from the inaugural meeting, we've structured the following series of meetups to focus on B2C customer lifecycle stages. Each meetup will showcase how B2C marketers can use both technology and marketing strategies to fulfill a particular customer lifecycle stage.


We're igniting January with acquisition, in time for Chinese New Year and a time of new beginnings! Join us to meet and network with fellow B2C marketers in Singapore using Salesforce Marketing Cloud to execute customer acquisition marketing strategies. We have a fantastic agenda lined up.

Vincent Hahn, Solution Engineer, Data and Audiences Asia from Salesforce will be presenting a demo of Audience Studio (formerly Salesforce DMP), and how the Salesforce best-in-class Data Management Platform is used for customer acquisition.

James Doc Allen, Digital and Emerging Technology Consultant from PwC South East Asia Consulting will be delivering a presentation and demo on how Salesforce and Augmented Reality (AR) technologies were used to realise the acquisition stage of a retailer's "Offline-to-Online-to-Offline" (O2O2O) marketing strategy.

Guillaume Pinto, Marketing Cloud Senior Solution Engineer SEA from Salesforce will be in attendance for the Salesforce Marketing Cloud "Ask the Expert" Q&A session. This will be your opportunity as B2C marketers, end-users, and customers to ask Salesforce anything you wanted to know about Salesforce Marketing Cloud.

There will be a quiz session where we've prepared some fantastic Salesforce swag to give away for correct answers.

Food and beverages will be provided for in-person attendees by the meetup's sponsor, PwC South East Asia Consulting. Please RSVP to ensure we can cater accordingly.

This is another meetup you wouldn't want to miss!



Please check-in at reception at the Marina One West Tower


Link TBC



Wednesday, Jan 15
6:30 PM - 9:00 PM (+08)


PwC South East Asia Consulting Experience Centre
Level 8, 7 Straits View, Marina One West Tower Singapore018936

Group Leader

  • Yi Ling Zhao

    Yi Ling Zhao

    Salesforce Marketer Group (Marketing Cloud)

    Community Group Leader

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