Based on feedback we received from the inaugural meeting, we've structured the following series of meetups to focus on B2C customer lifecycle stages. Each meetup will showcase how B2C marketers can use both technology and marketing strategies to fulfill a particular customer lifecycle stage.
We're igniting January with acquisition, in time for Chinese New Year and a time of new beginnings! Join us to meet and network with fellow B2C marketers in Singapore using Salesforce Marketing Cloud to execute customer acquisition marketing strategies. We have a fantastic agenda lined up.
Vincent Hahn, Solution Engineer, Data and Audiences Asia from Salesforce will be presenting a demo of Audience Studio (formerly Salesforce DMP), and how the Salesforce best-in-class Data Management Platform is used for customer acquisition.
James Doc Allen, Digital and Emerging Technology Consultant from PwC South East Asia Consulting will be delivering a presentation and demo on how Salesforce and Augmented Reality (AR) technologies were used to realise the acquisition stage of a retailer's "Offline-to-Online-to-Offline" (O2O2O) marketing strategy.
Guillaume Pinto, Marketing Cloud Senior Solution Engineer SEA from Salesforce will be in attendance for the Salesforce Marketing Cloud "Ask the Expert" Q&A session. This will be your opportunity as B2C marketers, end-users, and customers to ask Salesforce anything you wanted to know about Salesforce Marketing Cloud.
There will be a quiz session where we've prepared some fantastic Salesforce swag to give away for correct answers.
Food and beverages will be provided for in-person attendees by the meetup's sponsor, PwC South East Asia Consulting. Please RSVP to ensure we can cater accordingly.
This is another meetup you wouldn't want to miss!
Please check-in at reception at the Marina One West Tower
Solution Engineer, Data & Audiences Asia
PwC South East Asia Consulting
Digital and Emerging Technology Consultant
Marketing Cloud Senior Solution Engineer South East Asia
Vincent is a Salesforce Solutions Engineer covering Data & Audience products. He helps companies put the customer at the heart of everything they do, powered by digital data. He is especially passionate about Marketing ROI, Audience Personas, Digital Strategy and helping clients unlock the value of their audience data.
James is a Senior Associate with PwC focusing on supporting clients with their technology-enabled transformations in the Financial Services sector. He has extensive experience in international consulting and has been responsible for supporting enterprise-level projects across multiple functions and channels, gap and needs analysis, and project governance for large scale programmes.
Guillaume is a Salesforce Marketing Cloud Senior Solutions Engineer with Salesforce. He helps companies find and bring adequate solutions for their business challenges and addresses each touchpoint of a customer journey with Salesforce Marketing Cloud solutions.
Salesforce Marketer Group (Marketing Cloud)
Community Group Leader