Want to master agentic self-service and Salesforce's revolutionary new Help Agent? A new Maturity Journey framework, developed by Matt Kravitz, is here to help your organization advance the effectiveness of AI-first customer service. Built around 5 strategic pillars — most notably Channel Strategy and Information Architecture — it guides teams from a foundational Level 1 through to a "Great" Level 3 state, where AI actively orchestrates outcomes rather than simply answering FAQs. By the end of the session, you'll walk away with a 15-step roadmap and an actionable path to realize the real business impact of your AI investments in service.