Hi Wrocław Trailblazers!

Let’s kick off the year together at the first Wrocław Trailblazer Community Group meetup of 2026!
Our session will be held in English.

🎤 Topic: Scaling Salesforce for Global Enterprises: Standard Features & Smart Customization

The presentation will be delivered by Dmitry Rudenko, experienced Salesforce Solution Architect and Developer.

As organizations expand across regions, currencies, and sales models, Salesforce needs to evolve from a CRM into a truly global platform. In this talk, we’ll explore how to scale Salesforce effectively - using powerful standard capabilities while adding smart, lightweight customization where global complexity really requires it.

Agenda:

1. Mastering Multi-Currency Operations

   • Advanced Currency Management for global transactions

2. Dynamic Exchange Rates Made Simple

   • A free custom approach for dated exchange rates

3. Optimizing Global Sales Structures

   • Salesforce Territory Model with powerful custom enhancements

4. Seamless Worldwide Parcel Tracking

   • Integrated solutions for global logistics visibility

Key takeaways:

• How to balance Salesforce standard features with extensible custom solutions

• Proven patterns for global currency, sales, and logistics scalability

• Practical, enterprise-tested approaches you can apply immediately

See you there in Sztuka na Miejscu! 👋