Our next user group continues the series of international Salesforce speakers – following names like SteveMo, Christie Marshall, Louise Lockie, Eric Dreshfield, and others – and this time we’re excited to welcome Leanne Botwright, Senior Technical Salesforce Business Analyst and Platform Product Lead.

Leanne sits at the intersection of strategy, delivery, and user experience. With over a decade in the Salesforce ecosystem, she has helped global organisations design and scale complex, multi-cloud CRM platforms – not as one-off projects, but as long-term products that deliver real commercial value and are genuinely enjoyable to use.

She will share practical, experience-led insights for Business Analysts and everyone working close to product, delivery, and transformation, including:

• How to think and act as a product-minded Business Analyst, not just a requirements translator

• Identifying readiness gaps across data, process, and capability before they become delivery blockers

• Turning executive ambition into clear, achievable roadmaps

• Balancing stakeholder expectations while still challenging assumptions

• Designing Salesforce platforms that scale sustainably and actually get adopted

• Why people-first thinking is critical to successful CRM transformation

Whether you’re a Business Analyst, Product Owner, Consultant, Architect, or involved in shaping Salesforce platforms, this session will give you practical tools, fresh perspective, and actionable takeaways you can apply immediately.

The session will be held in English and will include time for questions and open discussion at the end.