Let’s be honest — when someone says Marketing Cloud, most Salesforce Admins quietly look for the nearest exit. Between “Email Studio,” “Pardot,” “Journey Builder,” and now “Next,” “Growth,” or “Advanced,” the naming alone feels like a puzzle you didn’t sign up to solve.

But here’s the thing: marketing automation is no longer someone else’s problem. It’s becoming part of the Salesforce platform you manage every day — and knowing how these tools fit together can make you the go-to person for your org.

On November 13 at 5:30 PM, join us at the Flo office for an evening of demystifying Marketing Cloud — hosted by Ekat Obolenskaya, Salesforce Marketing Champion and Marketing Automation Practice Manager at Flo.

Ekat will help you finally make sense of:

• Marketing Cloud vs. Marketing Cloud Engagement vs. Marketing Cloud Account Engagement (a.k.a. Pardot)
  What’s the difference, and when does it actually matter?

• Marketing Cloud Next / Growth / Advanced
  Salesforce’s latest branding – what’s new, what’s real, and what’s just marketing.

• Marketing features in Salesforce Foundation
  For nonprofits and education – what you already have, and how far it can go.

• How do other tools compare?
  A quick peek into MailChimp, SmartEmailing, and Email Kampaně, and why they’re sometimes still the right call.

🎯 Why you should come

• Learn to speak “marketing” fluently (without switching careers).

• Understand what happens when marketing asks for API access — and how to make it safe and scalable.

• Get a peek into how the platform is evolving, especially with the new Marketing Cloud Growth edition and its native Salesforce data integration.

• Enjoy an informal session, snacks, and a few “aha” moments you didn’t expect.

👉 RSVP now — space is limited, and this is one Marketing Cloud session you’ll actually want to attend.