Customer loyalty is no longer just about points and discounts - it’s about building meaningful, long-term relationships. Join us for an engaging session dedicated to understanding what loyalty really means in today’s digital world and how to design experiences that keep customers coming back.

We’ll start with a clear, practical introduction to customer loyalty: key concepts, common terminology, strategic approaches, and the critical questions every organization should be asking. From there, we’ll explore different loyalty models and best practices, with real-world considerations you can apply in your own projects.

As Salesforce offers a dedicated solution in this space, we’ll also dive into Salesforce Loyalty Management. You’ll learn what the tool is designed to do, where it truly shines, and where its boundaries are. We’ll cover its core principles, data model, capabilities, benefits, and limitations - helping you understand when and how it makes sense to use it.

The session will be held in Czech or English, depending on the audience. As always, refreshments will be provided, giving you plenty of opportunity to network, exchange ideas, and continue the discussion in a relaxed atmosphere.