📅 Date: Monday, November 9, 2026

🕛 Time: 11:30 AM – 2:00 PM ET

📍 Location: University of Ottawa – Professional Development Institute (PDI), Desmarais Building, Room 120, 55 Laurier Ave E, Ottawa, ON K1N 6N5 (near the Rideau Centre, Ottawa)

About This Event

The enterprise sales role is changing faster than most people realize, and the salespeople who thrive won’t be the ones competing with AI. They’ll be the ones who’ve mastered it.

Join us for the November Ottawa Salesforce User Group meetup, held under the Salesblazer banner, as we bring together a panel of sales leaders and Salesforce practitioners to explore how AI is compressing research, admin, and demo prep from weeks into minutes and what that means for the future of human-to-human selling.

This is a panel Q&A session, not a keynote. Expect candid, conversational insights from people actively navigating these shifts inside their own organizations plus time for your questions.

Panel Theme

“The best enterprise seller of the future isn’t the one who knows the most — it’s the one who uses AI to protect the most time for real human connection.”

We’ll explore:

·       How tools like Salesforce Agentforce (running inside Slack) are collapsing multi-week research tasks into minutes

·       What the evolution of the BDR and AE roles looks like over the next 2–5 years

·       The lasting competitive edge: why human judgment and relationship depth still win the deal

·       Practical workflows: recording a client call, feeding it to an AI agent, and getting a tailored demo, use case map, and quote all in under 5 minutes

Meet the Panellists

Dan Pavlica — Account Executive, Salesforce Canada (Federal & Public Sector) Dan covers Canadian federal government accounts at Salesforce and has been at the forefront of using Salesforce’s own AI tools in his day-to-day sales motion. He brings a grounded, practitioner’s perspective on what’s working now and what the next two years will look like for enterprise sellers.

Julien Leclair-Dionne — Associate Director, Growth & Partnerships, University of Ottawa – Professional Development Institute (PDI) Julien brings more than 20 years of experience across enterprise technology, consulting, business development, and higher education, including leadership roles at Accenture, SAP, and Workday. At PDI, he leads growth, large-account development, and strategic partnerships across government, defence, industry, and international markets, while also teaching artificial intelligence and digital transformation as a professor at the Telfer School of Management at the University of Ottawa.

Who Should Attend

This event is designed for a broader audience including our Salesforce admin/technical community. If you’re in any of the following roles, this one’s for you:

·       Sales field reps navigating AI-assisted workflows

·       Sales managers thinking about team structure and coaching in an AI-augmented world

·       Revenue Operations and CRM admins bridging the gap between tools and teams

·       Business leaders evaluating how AI changes their go-to-market motion

·       Salesforce professionals curious about Agentforce, Slack integrations, and what the platform enables beyond CRM

Format

•        11:30 AM – Doors open / Networking / Light Lunch Provided

•        12:00 PM – Welcome overview from Matthew Nicolle, Institute of Sales Professionals (ISP), via Zoom in (~10 min)

•        12:10 PM – Panel discussion begins

•        1:15 PM – Open Q&A

•       1:45 PM – Networking wrap-up

• 2:00 PM Event Closes

For parking on the uOttawa campus, consult the university's Parking Services website: Parking maps | About us (uottawa.ca). Please note that parking on campus is extremely limited and alternative options are recommended.

• For parking off-campus, consult the city of Ottawa website via Parking | City of Ottawa. or (University Of Ottawa) parking - free or cheap lots, garages and street meter spots

Note that the uOttawa parking garages (Desmarais and Brooks) are usually full/reserved for permit holders only by 9:00 am during the school year.