New to Marketing in the Salesforce ecosystem? A pro in Pardot (MCAE) but have no clue about the new-fangled MC Growth? Join us for a session designed to help marketers, consultants, and technologists understand the core capabilities of Salesforce's Marketing Cloud products and how they support engagement at scale. You’ll learn:

• What Salesforce Marketing Cloud products exist and when to use each one

• A deep dive in Marketing Cloud Engagement

• Overviews of MCAE + MC Growth

• Core features you need to know

• How to think about data, audiences, and automation

• Common use cases and real-world examples

We'll provide the lunch, you embrace the knowledge.