What is design? Why is it important when building in Salesforce? How can it be used to improve user experience? What could go wrong if UX design is not considered from the start?

Join us as experienced Salesforce design professionals, Pallavi Agarwal and Asterisk Loftis, share their perspectives on the critical role of design.

Uncover the stories behind their careers, and get an inside look at their day-to-day contributions to projects.

Learn how you can improve your design skills and strengthen your user mindset. Whether you are an Admin, a BA, a Consultant, an Architect, a Designer, or a Developer, we all can positively influence user experience.

This meeting will be open for Q&A from the participants, after introductions and a few foundational questions.

Come ready with your questions for our panelists!

🏆 Stay until the end to have a chance to win a Salesforce Trailblazer Swag Store gift card! 😍 🙌

MORE ABOUT OUR PANELISTS

/// Pallavi Agarwal, CEO, Founder, and Salesforce Design Architect at Kander Consult ///

Pallavi is the Founder and CEO of Kander Consult–a Salesforce Consulting firm honored at the Inc. 5000 Gala for being in the top 25% of fastest-growing businesses in 2023!–and a Design Architect. She believes that it’s about the business process and understanding the "why" of the user design experience for implementations to really drive the business outcomes for clients. She has over 18 years of management consulting experience. She enjoys traveling, snowboarding, hiking, and biking. She is also passionate about mentoring women in the community for personal and career growth and leads the DC Admin Salesforce group.

READ: How Modular Design Saves Time for Service Agents – and Customers https://www.salesforce.com/blog/how-modular-design-saves-time-for-service-agents-and-customers/ from The 360 Blog by Salesforce

READ: How to Empower a Small Business to Co-Design Their Salesforce https://www.salesforce.com/blog/how-to-empower-a-small-business-to-co-design-their-salesforce/

WATCH: Pallavi Agarwal is a Trailblazer | Salesforce https://youtu.be/a3r3kugPWE0?si=y1-JVeJlD3D26rJp

/// Asterisk Loftis, Salesforce MVP & Manager, Digital Platform Experience – Salesforce at Accenture Federal Services ///

Asterisk Loftis is a product design leader specializing in the space between user experience design and user interface development. Asterisk has spent the last seven years specializing in designing for the Salesforce ecosystem and has a deep knowledge of building and deploying human-centered experiences on the Salesforce Platform. Asterisk has worked closely with the Salesforce Design group to evangelize UX on the platform. He has become the face of Salesforce UX Design and is honored to be the first Salesforce Designer inducted as a Salesforce MVP.

READ: When Designers & Developers Collaborate, Your User Wins https://www.salesforce.com/blog/when-a-designer-developer-collaborate-your-user-wins/ from The 360 Blog by Salesforce

READ: Asterisk Loftis is Dreamin’ in Color https://medium.com/salesforce-ux/designing-the-designer-role-2b5c91fe7b43 from Salesforce Designers on Medium

WATCH: Designing Products That Customers Love https://www.salesforce.com/plus/experience/trailblazerdx_2023/series/trailblazerdx_highlights_from_trailblazerdx_2023/episode/episode-s1e9 from Salesforce+