Celebrate 20 years of the Trailblazer Community with us on Social!

Birmingham User Group - 19th March

Mar 19, 2:00 – 6:00 PM (UTC)

Salesforce User Group, Birmingham, United Kingdom

This is an excellent opportunity to network, learn, share best practices and hear from other Salesforce users from all areas of the industry.

About this event

This is an excellent opportunity to network, learn, share best practices and hear from other Salesforce users from all areas of the industry. At this event we are delighted to welcome the following guest speakers. 


James Beezley: Skysail

Making Lookups Act Like Picklists (so that users actually love them!)

Salesforce lookups are powerful, but users always prefer picklists because they can see all their options without guessing what to type. In this hands-on session, James will walk through a solution that makes lookups behave like picklists, giving users a clear, selectable list of records to chose from with zero typing required. We’ll build it together and talk about why this approach dramatically improves usability and adoption.


Matt Bradley-Roberts: Senior Technical Architect, Salesforce 

How to make the most of your Salesforce career

A concise, actionable talk on making the most of your Salesforce career — whether you’re just starting out or ready for your next leap.


Sam Wright: Aptumo

ECHO‑MS is a leading provider of customer engagement, billing, and customer information software for the utilities sector. They’re the team behind Aptumo, a global, Salesforce‑native billing solution and they’ll be joining us to demo how their platform streamlines billing and customer management directly within Salesforce.


Richard Dearn: Euroforce


Community Clinic

We’re introducing a short Community Clinic which is a 15 minute slot where you can bring questions, challenges, or discussion points to the group. Whether you’re exploring new tools, stuck on a tricky configuration, thinking about your next career step, or just curious how others approach something, this is a chance to tap into the collective experience of the Birmingham Salesforce community.

You can submit a question in advance by emailing leanne.harkin.cgl@gmail.com or raise something on the day!


Speakers

  • Matt Bradley-Roberts

    Salesforce

    Senior Technical Architect

  • James Beezley

    SkySail

    Director

  • Sam Wright

    Echo

    Business Analyst

  • Richard Dearn

    Euroforce

    Market Lead

When

When

Thursday, March 19, 2026
2:00 PM – 6:00 PM (UTC)

Agenda

Registration & Networking
Presentation 1
Presentation 2
Coffee Break
Presentation 3
Presentation 4
After event drinks
The pub!

Group Leader

  • Leanne Harkin

    Forestry England

    Community Group Leader

Sponsors

Echo logo

Echo

Euroforce logo

Euroforce

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