Many organisations invest heavily in Salesforce, only to struggle with low adoption, inconsistent data, and fragmented customer information.

Join us for the third session in our Kiwi Dreaming Playback Series as Phillipa Wallace from Winstone Wallboards shares how her team transformed Salesforce from a system people avoided into a platform they genuinely rely on every day.

In this practical and insightful session, you'll learn how to identify the real business challenges driving poor adoption, redesign Salesforce around the needs of your users, and embed it into everyday sales, service, and marketing workflows.

You'll discover how to:

✅ Increase user adoption by solving the right problems first
✅ Capture meaningful customer interactions across meetings, emails, and events
✅ Improve data quality without creating more admin work
✅ Create a trusted, single view of the customer
✅ Drive better collaboration and decision-making across teams

Whether you're an Admin, Business Analyst, Product Owner, Architect, or Salesforce Leader, you'll leave with practical ideas you can apply to make Salesforce more valuable, more trusted, and more widely adopted within your organisation.