From Mission to Agentforce: How DV Safe Phone is building AI to Scale Social Impact

What happens when a fast-growing Australian charity combines Salesforce, Agentforce and a mission to help people experiencing domestic and family violence?

In this session, Ashton Wood, Founder and CEO of DV Safe Phone, shares the real-world journey of deploying Agentforce inside a national nonprofit — from identifying where AI could genuinely make a difference, through implementation, testing and adoption, to what the organisation has learned along the way.

DV Safe Phone collects, repairs and distributes thousands of mobile phones to frontline domestic and family violence services across Australia. With a rapidly growing network of partners, donors, collection points and Safe Phone Kits to manage, the challenge was clear: how do you scale impact without simply scaling administration?

Ashton will take you behind the scenes of DV Safe Phone's Agentforce deployment, including the problems they set out to solve, how Agentforce works alongside their Salesforce environment, what has worked, what hasn't, and where they see AI taking the organisation next.

This is a practical nonprofit story not a technical deep dive — designed to show what Agentforce can look like when it's deployed in the real world, with real people, real operational challenges and a mission where every efficiency gained can ultimately help more people.

You'll leave with ideas for where Agentforce could fit within your own nonprofit, lessons from DV Safe Phone's deployment, and a better understanding of how AI can help organisations spend less time on administration and more time delivering impact.