People = power, but only when those people step up.
They volunteer. They advocate. They organize their friends. They donate. They take on leadership roles for your organization or campaign and make impact that would otherwise be impossible.
People don’t step up magically, however. They get interested and involved in an issue or a campaign because someone engages them. The most successful organizations win because they’re deliberate with their engagement efforts and pave the way for their supporters to step up. These organizations are turning their followers into champions, testing tactics, measuring progress and winning campaigns in the process. They’ve thought through their engagement pyramid and are using that framework to guide their work. They are building long-term power which they can quantify and readily mobilize.
Does this sound like your organization? If not, or not always, you’re not alone.
Consistent and well-executed engagement can be challenging at scale. This month, join us as Karen Uffelman and Barbara Christensen from Percolator talk about what it takes and give us a tour of their app, StepUp, which is helping organizations do the hard and important work of building champions for their missions.