
May 21, 9:00 – 10:30 PM (UTC)
Salesforce Nonprofit User Group, Chicago, United States
Nonprofits are being asked to demonstrate impact with greater clarity, speed, and transparency — by funders, donors, par...
Nonprofits are being asked to demonstrate impact with greater clarity, speed, and transparency — by funders, donors, partners, and even the communities they serve. Yet most organizations struggle because their data isn't governed, trusted, or aligned with their mission. In this session, we'll explore why clean, connected, and intentional data is the foundation for leveraging the Salesforce Platform, preparing for AI, and telling a compelling case for support. Drawing inspiration from Vu Le's "Revitalizing Nonprofits," we'll challenge outdated mindsets that keep organizations under-resourced and unable to measure what matters. We'll also examine how strong data governance strengthens grant competitiveness: when nonprofits can quantify outcomes, track progress, and convert raw data into meaningful stories, they meet funder requirements more effectively and build deeper trust. We'll discuss why you need a real data strategy and a real budget, how outcome measurement powers both fundraising and partnership opportunities, and how to translate Salesforce data into compelling impact storytelling. You'll leave with a practical roadmap to improve data governance, elevate your grant applications, and unlock your organization's full impact potential.
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