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Personalising the journey with MCP (Interaction Studio) part 2 - the case study

Nov 23, 2022, 7:30 – 9:00 AM

Salesforce Marketing Cloud Developers Group

In this MCP (Interaction Studio) event Chris Charalambous, Josefin Hellqvist and George Lahoud will be recapping on what is MCP, doing a deep diving into what makes for good data architecture, along with considerations for how to design a site map categories and then doing a simple ecommerce use case with Q&A.

About this event

In this MCP (Interaction Studio) event Chris Charalambous, Josefin Hellqvist and George Lahoud will be recapping on what is MCP, doing a deep diving into what makes for good data architecture, along with considerations for how to design a site map categories and then exploring a popular ecommerce use case with Q&A.

This is a followup event by popular demand to our event earlier in the year where Chris and Josefin presented to the Salesforce Marketing Cloud Developers Group how to do real-time personalisation with Marketing Cloud Interaction Studio.

Bring your questions, and together let's learn more about how to make it all the more personal.

Beginners and experts all welcome.


Speakers

  • Chris Charalambous

    Salesforce

    Lead Solutions Engineer

  • Josefin Hellqvist

    IVE Group

    Solution Architect

  • George Lahoud

    Silverbullet

    Senior Salesforce Marketing Cloud Implementation Specialist

Group Leaders

  • Jarrett Bush

    Crown Resorts

    Community Group Leader

  • Lakshmi Pavani S

    Community Group Leader

  • Matt Cameron

    Community Group Leader

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