Marketing Cloud Next makes unified DevOps across Salesforce easier than ever. Yet many organizations still struggle to align marketing teams with established DevOps processes and ways of working.

Join Beech Horn as we explore the opportunities, challenges, and trade-offs of applying DevOps practices to marketing. How can organizations improve governance, quality, and collaboration without sacrificing the speed and agility that marketing teams depend on? We'll discuss practical approaches, lessons learned, and what it takes to make unified DevOps work in the real world.