Join us for the next Salesforce Marketer Group meeting in Zurich!

In this session, we’ll cover two highly relevant topics for today’s marketers:

🔍 GEO: Visibility in AI Answers — What Companies Need to Understand Now

AI-generated answers are increasingly becoming a new visibility layer for companies. In this session, Andjelka will share key insights from her Master’s thesis on Generative Engine Optimization, or GEO. The research is based on qualitative expert interviews with experienced SEO specialists and Data Scientists.

The session will focus on how companies may become visible in answers generated by Large Language Models, why GEO is not simply “SEO 2.0”, and what companies can start doing to make their content clearer, more structured, more trustworthy and more usable for AI-generated answers.

📊 Swiss Salesforce Job Market

Get insights into the current Salesforce job market in Switzerland - including what type of companies are hiring, the most in-demand skills, and how the market has evolved in recent years.

As always, this event is a great opportunity to connect with fellow marketers, exchange ideas, and expand your network in the Zurich Trailblazer community.

🍸 Drinks and snacks will be available thanks to our sponsors: Mason Frank and Salesforce.

Please note: Registration is required and will be checked upon arrival. If you are unable to attend, please update your RSVP to allow others to join.

This is a free, in-person community event and suitable for all skill levels.