Celebrate 20 years of the Trailblazer Community with us on Social!

An Evening with Victorinox

Mar 12, 5:00 – 7:00 PM (UTC)

Salesforce Marketer Group, Zurich, Switzerland

We’re excited to bring our Trailblazers together for the next Marketer Group meeting - "An Evening with Victorinox"! Join us for inspiring presentations, enjoy some networking fun and give back together. This event welcomes marketers of all skill levels.

About this event

Clear your calendar for our next Marketer Group Meeting, kindly hosted by Victorinox!

Discover how Victorinox transforms its CRM and marketing landscape on the journey toward a true 360° customer view. In this session, the team will share how they approached the Salesforce Marketing Cloud implementation and built the integrated system architecture that now connects Sales and Marketing Cloud in real time. Through practical use cases, the presenters will demonstrate how the new setup enables more relevant and efficient customer engagement. The session also includes an open reflection on key learnings, offering actionable insights for teams embarking on a similar transformation.

Drinks and snacks are sponsored by Salesforce and Victorinox. We are looking forward to having an interesting evening catching up!

Please note that a registration before the event is required and is checked at arrival. If you are unable to attend, please update your RSVP to allow others to join.

This is a free Zurich Marketers Group in-person meeting and suitable for all skill-levels.

Speakers

  • Isabelle Bürkli

    Victorinox AG

    Senior Manager CRM

  • Marcel Kirchhoff

    Victorinox AG

    E-Mail Specialist

  • Rebecca Weber

    Victorinox AG

    Application Consultant CRM

  • Patrick Lutiger

    Victorinox AG

    Service Owner CRM

  • Maria Vittoria Fondriest

    Salesforce

    Account Executive, Marketing and Commerce Cloud

When

When

Thursday, March 12, 2026
5:00 PM – 7:00 PM (UTC)

Agenda

5:00 PMArrival
5:30 PMIntro & Group Update
5:40 PMVictorinox’s Way to a 360° Customer View
6:30 PMIntro to Marketing Cloud Next
6:45 PMTrailblazer Quiz
7:00 PMApéro + Networking

Group Leaders

  • Fedja Fidahic

    Marketing Automation Consultant

  • Patrycja Michalak

    Sika Technology AG

    Community Group Leader

Sponsor

Mason Frank International logo

Mason Frank International

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