AI is transforming marketing operations, but the biggest wins often come from solving everyday problems. Join Minnesota-based Marah Studniski as she shares real-world examples of how Abilene Christian University uses AI alongside Salesforce and Account Engagement (Pardot) to streamline workflows, build emails and landing pages, troubleshoot issues, automate repetitive tasks, and save hours of manual work. You'll leave with practical use cases, prompting techniques, and actionable ideas you can immediately apply to your own marketing operations.