Join longtime Salesforce Data Architect Matthew Moses for a practical look at Marketing Cloud Next through the lens of the Marketing Cloud Next Consultant Certification, which Matthew recently passed.

This in-person only event will be at Digital Mass in Minneapolis' historic North Loop at 3:30 pm on Thursday, Oct. 1. Location and Parking information:
https://acrobat.adobe.com/id/urn:aaid:sc:US:6d089947-af0c-4278-ad63-e08d8f413d34

Matthew will use the certification’s major areas, including Data 360, Campaigns & Flows, and Consent, as a framework for understanding what’s changing and what it means for the people designing, building, and using marketing solutions on Salesforce.

* For marketers, this is a chance to demystify the Data 360 concepts that can feel intimidating and connect them to the work you already do.

* For architects, it’s an opportunity to explore what marketing looks like now that it is becoming part of the core Salesforce platform.

Matthew's combination of marketing technology, data architecture, and college teaching experience uniquely enables him to bridge those perspectives and deliver an engaging talk.

We’ll wrap with a Data 360 Q&A, so bring the questions you’ve been wondering about.

Digital Mass will kick off the event with a quick Dreamforce Takeaways Town Hall. We'll share our hot takes, and would love to hear takeaways from other who either attended or watched any virtual sessions. Come with thoughts and questions!