Marketing teams are being asked to deliver more campaigns, faster, and with fewer resources. What if the time spent writing email copy, configuring Journeys, and setting up Data Extensions could be dramatically reduced?

In this session, we’ll explore how Agentforce brings agentic automation to Salesforce Marketing Cloud Engagement, enabling marketers to generate campaign assets and orchestration frameworks using natural language prompts.

Instead of starting from a blank page—or waiting on multiple teams for copywriting, data preparation, or Journey setup—marketers can describe the outcome they want and allow Agentforce to generate a working starting point that can be reviewed, refined, and deployed.

We’ll walk through practical examples of how Agentforce can accelerate common Marketing Cloud build tasks, including generating email content, scaffolding Journey Builder flows, and provisioning the right Data Extensions to support segmentation and personalization.

PDF: https://desouzaandassociates.com/docs/AgentForceMCEJourneyCreationGuide.pdf

In this session we’ll cover:

How Agentforce accelerates campaign production

• Reducing the time from campaign idea to launch

• Minimizing handoffs between marketing, data, and technical teams

• Standardizing campaign builds through reusable patterns and templates

Generating email content aligned to Journey goals

• Subject line and preview text variants

• Body copy in brand voice

• Dynamic content blocks tied to customer attributes

• Calls-to-action aligned to Journey stages

Creating Journey “skeletons” automatically

• Entry source and audience strategy

• Send cadence and wait steps

• Decision splits based on profile data

• Messaging plans across Journey stages

Automating Data Extension setup

• Generating Data Extensions with the correct schema for segmentation and personalization

• Creating Journey entry and event Data Extensions

• Defining keys, field types, and retention policies

By the end of this session, attendees will see how Agentforce can help marketing teams move from idea → draft → configured campaign much faster... freeing marketers to focus on strategy, experimentation, and optimization rather than manual production tasks.

Who should attend

• Marketing Cloud users

• Marketing operations teams

• Salesforce architects and admins

• Anyone interested in how AI agents are changing marketing automation