You open the report. Click-through rate is skyrocketing and conversions are ticking up. You are genuinely excited. But when you share the news, your Director and VP stare at you like you are reading from a phone book.

Sound familiar? This is one of the most universal frustrations in the Salesforce Marketing ecosystem. After 15 years consulting Marketing Cloud users, Justin has learned that the problem is almost never the data. It is the story wrapped around it.

And the stakes are only getting higher. As AI takes on more execution work, the practitioners who advance will be the ones who can make a CMO care. That is not a soft skill. It is the main skill.

This session introduces a three-step pyramid framework to move measurable wins, problems, and asks up the leadership ladder using language that actually lands. We will walk through before and after examples at each level and cover how to build dashboards that do the storytelling work before you even open your mouth.

Data and dashboards give you a steady foundation. Human storytelling gives you power.

This is a preview of content being developed for Salesforce Connections 2026. Come ready to share feedback.

Justin Piehowski
Lead Salesforce Advisor, The Hatch Group
2026 Marketing Champion