Mar 26, 6:30 – 9:00 AM (UTC)
Salesforce Marketer Group, Sydney, Australia
Join us in Sydney for an exclusive in-person session with Salesforce Golden Hoodie recipient Robert Lopez as we explore The Future of Loyalty in an Agentic Era. Discover how AI, personalisation and data are reshaping modern loyalty strategies, and what marketers need to do next.
We’re entering an Agentic Era, where AI doesn’t just assist marketers, but actively orchestrates journeys, decisions, and loyalty moments in real time.
In this interactive session, we will explore:
- How loyalty programs are evolving beyond points and tiers
- The role of AI and agentic marketing in personalisation
- The intersection of Data, Marketing Cloud, and Loyalty
- Practical steps marketers can take today
- What this means for CMOs and marketing leaders in Australia
- Expect practical insights, real examples, and bold thinking about where marketing is heading next.
Agenda:
5:30 – 6:00 PM: Meeting & Greeting
6:00 – 6:10 PM: Welcome & Community Updates
6:10 – 6:50 PM: Robert Lopez: The Future of Loyalty in an Agentic Era
6:50 – 7:05 PM: Live Q&A
7:05 – 8:00 PM: Networking & Drinks
Don’t miss this one — it’s your chance to learn, get inspired, and walk away with ideas you can use straight away.
Spots are limited, so make sure you register early!
Salesforce
Personalisation, Loyalty & MarTech Specialist
Thursday, March 26, 2026
6:30 AM – 9:00 AM (UTC)
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