Join us for our next Salesforce Marketer User Group Sydney event – a relaxed, breakfast-style morning focused on one of the most exciting shifts in marketing today:

How to deliver Real-time Personalisation with Data Graphs in Marketing Cloud Next

As organisations move towards real-time, data-driven engagement, the ability to unify customer data and activate it instantly is becoming critical. In this session, we’ll explore how Data Graphs, Data 360, and Marketing Cloud Next are enabling a new era of personalisation powered by AI and real-time decisioning.

This event is designed for marketers, CRM professionals, and Salesforce practitioners who want to better understand how to turn data into meaningful, timely customer experiences.

Expect practical insights, real-world perspectives, and a chance to connect with the Salesforce marketing community in Sydney.

Agenda

8:00 – 8:30 AM | Arrival, breakfast & networking

8:30 – 8:40 AM | Welcome & introductions

8:40 – 9:00 AM | Arthur Backouche – Real-time personalisation & data-driven marketing architecture

9:00 – 9:20 AM | Stuart Dunlop (Salesforce) – Data Graphs, Agentic AI & real-time decisioning

9:20 – 9:40 AM | Q&A

9:40 – 10:00 AM | Networking

What to expect

Understand how Data Graphs enable unified, real-time customer views

Learn how Marketing Cloud Next changes the approach to personalisation

Explore how Data 360 and AI support real-time decisioning

Hear directly from experts working at the forefront of marketing technology

Network with peers over coffee and breakfast