The traditional marketing agency model is under pressure. Long feedback loops, heavy teams, and fragmented execution are being replaced by something faster, leaner, and more powerful.

In this session, we explore the rise of the AI-powered Marketing Orchestrator - a new type of consultant who combines strategy, data, and execution using tools like AI agents and modern Salesforce capabilities.

We’ll look at how marketers can move beyond execution and into orchestration:

• Using AI to accelerate campaign creation and decision-making

• Reducing dependency on large teams and slow processes

• Bridging the gap between business, data, and technology

• Redefining the role of a marketing consultant in the AI era

This isn’t about replacing teams - it’s about evolving your role.

The Era of the Technician is ending.
The Era of the Architect has begun.

🎤 The session will be led by Ivanna Gladysh, with Artur Krotkov joining the open discussion to share additional perspectives and insights. (Agenda may be updated with additional contributions.)