By combining Engagement and Fit Scoring, businesses can create a comprehensive scoring model that prioritizes leads and contacts based on their level of interest and their potential value to the company. This dual approach ensures marketing efforts are focused on the most promising prospects, leading to more effective and efficient campaigns.

In this session Cara Weese, Sr. CRM & Marketing Automation Strategist with Sercante, will demonstrate the available Engagement and Fit Scoring features in Marketing Cloud Growth Edition. Combining engagement and fit scores into an overall marketing score provides a nuanced understanding of each lead’s potential. By carefully balancing these scores, you can optimize your marketing strategies to focus on the most promising prospects, leading to more successful and efficient marketing campaigns.