Dec 12, 2023, 5:00 – 6:00 PM (UTC)
Salesforce Marketer Group, Tampa, United States
In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks, you share a set of practical tools to discover what portion of your database is using Google Workspace - without mailing them first. This will help with 'Yahoogle' compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.
The latest 'Yahoogle' guidelines for bulk mailers are making many Marketing Ops professionals question: 'what's the impact? Just how many Google users do I have in my database?'
Spotting Google users isn't as simple as looking for that "@gmail.com" domain. Especially in the B2B space, many of your recipients could be using Google Workspace behind the scenes. And there is no obvious way to tell how many.
In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks in Toronto, CA,, will share a set of practical tools to discover what portion of your database is using Google Workspace - without mailing them first. This will help with 'Yahoogle' compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.
Auvik Networks
Marketing Operations Manager
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