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How to: Identify prospects in your database using Google Workplace without emailing them

Dec 12, 2023, 5:00 – 6:00 PM

Salesforce Marketer Group, Tampa, United States

In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks, you share a set of practical tools to discover what portion of your database is using Google Workspace - without mailing them first. This will help with 'Yahoogle' compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.

About this event

The latest 'Yahoogle' guidelines for bulk mailers are making many Marketing Ops professionals question: 'what's the impact? Just how many Google users do I have in my database?'

Spotting Google users isn't as simple as looking for that "@gmail.com" domain. Especially in the B2B space, many of your recipients could be using Google Workspace behind the scenes. And there is no obvious way to tell how many.

In this session, Jacob Filipp, Marketing Operations Manager with Auvik Networks in Toronto, CA,, will share a set of practical tools to discover what portion of your database is using Google Workspace - without mailing them first. This will help with 'Yahoogle' compliance, with evaluating the impact of BIMI, and with the decision to roll out Google-supported HTML elements in email.

Speaker

  • Jacob Filipp

    Auvik Networks

    Marketing Operations Manager

Group Leaders

  • Ben LaMothe

    Monks

    Leader

  • Kim Howard

    Wild Birds Unlimited, Inc.

    Community Group Leader

  • Vanessa Vazquez

    Community Group Leader

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