This session will cover the Automating Business Processes section of the exam. Exam questions from this section have a weighted value of 17% It is presented by Allie Cappitelli. Allie is 11x Salesforce Certified and is the Senior Manager of Marketing Operations at Maxio.

From the Exam Guide. Questions will relate to the following:

• Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
• Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
• Given a scenario, develop and implement a lead nurturing strategy.