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Account Engagement (Pardot) Consultant Exam Prep Series: Automating Business Processes

Apr 27, 2023, 4:00 – 5:00 PM

This session will cover the Automating Business Processes section of the exam. Exam questions from this section have a weighted value of 17%

About this event

This session will cover the Automating Business Processes section of the exam. Exam questions from this section have a weighted value of 17% It is presented by Allie Cappitelli. Allie is 11x Salesforce Certified and is the Senior Manager of Marketing Operations at Maxio.

From the Exam Guide. Questions will relate to the following:

  • Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
  • Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
  • Given a scenario, develop and implement a lead nurturing strategy.

Speaker

  • Allie Cox

    Syncify

    Marketing Operations Consultant

Group Leader

  • Ben LaMothe

    BDO Digital

    Leader

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