The One Where We Track UTM Values In Salesforce Campaigns

Name: The One Where We Track UTM Values In Salesforce Campaigns
Start: 2021-05-25T17:40:00+01:00
End: 2021-05-25T20:00:00+01:00

May 25, 2021, 4:40 – 7:00 PM

Salesforce Marketer Group (Pardot), London, United Kingdom

Join us for another fun filled Virtual Pardot London meet up! 

About this event

Join us for another fun filled Virtual Pardot London meet up!  

Speakers

Triana Jarman

Modern

Senior Account Manager & Pardot Consultant

Lucy Mazalon

SalesforceBen & The DRIP

Head Editor/Operations Director

Jamie Lopez

Wärtsilä

General Manager, Marketing Operations and Digital Acceleration, Marine Business

When

Tuesday, May 25, 2021
4:40 PM – 7:00 PM UTC

Agenda

Welcoming Party with Song	We'll welcome you to the Pardot Party! We'll have some chit chat before we dive right in!
Future-Proof Your Pardot Org Through Solid Requirements Gathering	Requirements gathering can sound boring and an overkill for marketing projects. Devoting time and effort to it is a must for defining the scope, timeline and budget of your project, to ultimately ensure you make your stakeholders happy with the outcome. In this session, we will discuss how Pardot interacts with other tools in the Salesforce ecosystem and how to define requirements that work and prevent you from overcustomizing your org or creating technical debt. This is Lucy and Jaime's dry run before Salesforce Connections - so they will be looking for your feedback too!
Comfort Break	A small break for you all gather any bearings and have a quick rest!
Tracking UTM values into Salesforce Campaigns	In this session Triana will show how you can track UTM parameters end-to-end. Starting with how you capture UTMs via Pardot forms/form handlers, all the way through to getting those values into a Salesforce Campaign and being able to build reports that look at channel performance by campaign – every marketer’s dream!
Chit chat	Hang around to have a chat with your fellow marketing people!

Group Leaders

Burak Sezgin

Globant

Leader

See bio

Safiyyah Gareeboo

Giveclarity

Leader

See bio

Zoe Fisher

Nebula Consulting

Community Group Leader

See bio

Tracy Keeling

Capgemini

Community Group Leader

See bio

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The One Where We Track UTM Values In Salesforce Campaigns

About this event

Speakers

Triana Jarman

Lucy Mazalon

Jamie Lopez

When

Agenda

Group Leaders

Burak Sezgin

Safiyyah Gareeboo

Zoe Fisher

Tracy Keeling

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Trailblazer Community

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud