In-person events are often treated as standalone marketing activities, but they can become powerful first-party data and personalization moments when connected to the right marketing technology ecosystem.

In this session, Kevin Gallimore will share how his team is thinking beyond traditional event registration to deliver more scalable, measurable, and personalized solutions for stakeholders and communities. The session will focus on an application that supports event creation, first-party data collection, Salesforce integration, ROMI/MTA reporting readiness, and post-event activation.

The application uses event market and service-line alignment to connect attendees with existing marketing efforts. It also supports dynamic post-event email experiences, where content can change based on the market and service line tied to the event.

We’re also excited to be joined by Ashley Malone for a conversation on Marketing Cloud Next. Ashley will demo and spend time answering questions, giving attendees a chance to better understand what Salesforce is introducing and how these updates may shape future marketing capabilities.