Join guest speaker Ali Saeed for a fast, practical session on five hard-won lessons from real Next-Gen Marketing Cloud implementations—so you can skip common missteps and accelerate time to value. We’ll break down what actually works in the field, where projects stall, and how to set up your team and stack for clean execution from day one. Expect clear guidance, example patterns, and take-home checklists you can apply immediately.

You’ll learn:

• The must-have groundwork before kickoff

• Data design choices that prevent rework

• Integration patterns that scale cleanly

• Governance that keeps campaigns moving

• Metrics that prove impact early and often

Perfect for marketers, admins, and leaders aiming to de-risk their Next-Gen Marketing Cloud rollout and ship results faster.