Join us at the brand-new Salesforce Melbourne office for our next in-person Melbourne Marketers User Group as we explore one of the most exciting innovations in the Salesforce ecosystem: Model Context Protocol (MCP).

AI is changing the way marketers work, and MCP is opening up entirely new ways to interact with your marketing platforms using natural language. Instead of navigating menus, clicking through interfaces, or writing complex queries, MCP enables you to work with your marketing automation platform through AI in a powerful, headless experience.

In this practical, demo-led session, you'll see MCP in action across both Salesforce marketing platforms:

• Derek Laney will demonstrate MCP with Marketing Cloud Account Engagement (MCAE), showing how marketers can interact with and manage B2B marketing activities through AI.

• Mandy Pearson will showcase MCP with Marketing Cloud Engagement (MCE), demonstrating how MCP can simplify and accelerate campaign execution, audience management, content creation, and more.

Whether you're using Marketing Cloud Account Engagement, Marketing Cloud Engagement, or simply curious about where AI is taking marketing operations, you'll leave with a clear understanding of what MCP is, why it matters, and how you can start thinking differently about the future of marketing automation.

Expect plenty of live demonstrations, practical examples, and time to ask questions and network with fellow Salesforce marketers over refreshments.

We look forward to seeing you there!