With the rough economic climate, companies have shifted their goals from market share to profitability growth. For marketers, this means having to find new ways to boost efficiency and cut costs. A great way to approach this is to help customer service to support the customers and in so doing, reduce churn. In this session, we will discuss how to align marketing and customer service using the two Salesforce clouds. We will focus on the following topics, in particular:

– Why? – The benefits of aligning Marketing and Service Clouds

– What? – What alignment actually means in terms of people, processes and tech

– How? – Examples of use cases on how alignment can be achieved in practice